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Data Skeleton (Property (Attributes (Location, Availability, Price, BML,…
Data Skeleton
Property
Attributes
Location
Availability
Price
BML
Star Rating
Margin
Chain/Independent flag
Performance
CTR
Impressions
CVR
ADR
LOS
Destination
Attributes
Destination Name
Site country Name
Booking Room night count
Visitors
Performance
GP
Gross Booking Amount
Customer
Attributes
Hit ID
RFFRID
Visitor ID
Transactions
Performance
LTV
Partner
Attributes
Campaign
Spend
Performance
POSa
ADCa
Keyword
HDE Core Data
Clickstream
Booking