Sample: Children's cartoons video-recorded from commercial networks, Nickelodeon in autumn 1996, 1997 & 1999. So broad range of cartoon programmes. 15 half-hour programmes taped in 1996 & 1997, 24 half-hour programmes in 1999. Leading to 478 adverts. Classed in 5 categories- food, toys, educational and public service announcements, recreational facilities/restaurants, video and movie promotions, 1999 had 'other' category. 147 different adverts.