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Open Book Branding Brainstorm (What is our brand? (i.e. summary, values,…
Open Book Branding Brainstorm
Themes / Ideas
Digital Economy / Information Economy
People don't abstract from digital to info ...
Digital Tech
Nonrivalry
Topics people care about
Future of work - rise of robots, not having a job
Dominance of Facebook and Google
Their power / lack of choice => behaviour shaping etc
Trump / Populist Politicis
Growing inequality
Shattered, Broken, Doomed, Collapsed, Crushed, Fooled, Duped, Fraud, Cheated, Destroyed, Crippled [chained, bound, betrayed]
What are our key materials?
What is our cover?
What is our blurb(s)?
What is our title and subtitle?
What is our brand? (i.e. summary, values, keywords, taglines)
What is our product?
What is our audience?
What exists already in this space?
What are our brand values [DONE]
How are we new / different?
What core emotions would make people want to read the book?