Open Book Branding Brainstorm (What is our brand? (i.e. summary, values,…
Open Book Branding Brainstorm
What are our key materials?
What is our cover?
What is our title and subtitle?
What is our blurb(s)?
What is our brand? (i.e. summary, values, keywords, taglines)
What core emotions would make people want to read the book?
How are we new / different?
What are our brand values [DONE]
What exists already in this space?
What is our audience?
What is our product?
Themes / Ideas
Digital Economy / Information Economy
People don't abstract from digital to info ...
Topics people care about
Future of work - rise of robots, not having a job
Dominance of Facebook and Google
Their power / lack of choice => behaviour shaping etc
Trump / Populist Politicis
Shattered, Broken, Doomed, Collapsed, Crushed, Fooled, Duped, Fraud, Cheated, Destroyed, Crippled [chained, bound, betrayed]