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30-4-2018 (KINDS OF PRODUCTS (Consumer product (shopping goods…
30-4-2018
KINDS OF PRODUCTS
Durability and tangability
durable
services
non durable
Consumer product
shopping goods
homogeneous
hetrogeneous
speacility goods
Conveneance goods
impulse goods
emergency goods
unsought goods
Industrial goods
capital items
supplier and business services
material and parts
LEVELS OF PRODUCT
Actual product
Design
Features
Packaging
Quality Level
Brand
Augmented product
Product support
warenty
Delivery and credit
After sales services
Core product
Material
Raw material
farm
Natural
manufacturing
parts
Components
parts material