Please enable JavaScript.
Coggle requires JavaScript to display documents.
Key Media Theories (Roland Barthes (The idea that texts communicate their…
Key Media Theories
-
Stuart Hall
-
-
Decoding = when the audience reads into this piece of media and makes their own interpretation of what the image means.
-
Dominic Strinati
-
Some media texts are simply promotional tools and we cannot guarantee that audiences will read them the way we want them too.
Ben Zimmer
Doesn't believe that text speak is destroying our language - the two will co-exist, growing and expanding parallel to each other.
-
-
Charles Pierce
There is a need for shared socio-cultural knowledge and understanding between text receivers and text producers.
-
-