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Key Change Theories (Jean Aitchison (Damp spoon theory, Crumbling castle…
Key Change Theories
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Sharon Goodman
Informalisation - the process whereby language forms that were traditionally reserved for close personal relationships are now used in wider social contexts.
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David Crystal
Asynchronous - describes groups where postings are placed on boards in chat rooms. (Online conversation)
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Charles Hockett
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Random events and errors lead to language change as a consequence of ever-changing contextual factors.
Norman Fairclough
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Synthetic personalisation - adverts and marketing texts are increasingly attempting to mimic speech.
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