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Use of Game Dynamics for Behavior Influencing (Uses (Build an active…
Use of Game Dynamics
for Behavior Influencing
Gamification
applies the mechanics of gaming to
nongame activities
To achieve
employees and partners to perform
at high levels
better customer engagement
and loyalty
Participation and Engagement
Driven by Statistics
communicating standings, and
rewarding accomplishments
Who participates?
anyone you want to engage repeatedly
in order to elicit a particular behavior
Uses
Build an active community
of members
that enables to turn customers into fans, and
fans into evangelists.
Build a brand
increase brand
awareness, affinity, and purchase intent
Drive engagement and loyalty
hitting milestones result in sense of
accomplishment and boosts self-worth
Motivate behavior
applied across a broad spectrum of situations
Building blocks
Game Mechanics
are the rules and rewards that
make up game play
Points
Levels
Challenges
Virtual Goods
Leaderboards
Competitions
Game Dynamics
are the result of desires
and motivations
Reward
Status
Status
Self-expression
Altruism