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Normative Planning (GOAL SETTING Without goals you lack focus and…
Normative Planning
MISSION STATEMENT
The mission statement articulates a company's purpose. It announces to the world at large why your company exists.
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VALUES Are its guiding principles which apply across the organization and underpin how its work is carried out.
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OKRs
Objectives are memorable qualitative descriptions of what you want to achieve. Objectives should be short, inspirational and engaging. An Objective should motivate and challenge the team.
Key Results are a set of metrics that measure your progress towards the Objective. For each Objective, you should have a set of 2 to 5 Key Results. More than that and no one will remember them.