Normative Planning

MISSION STATEMENT
The mission statement articulates a company's purpose. It announces to the world at large why your company exists.

VISION STATEMENT Your vision statement is your inspiration.

VALUES Are its guiding principles which apply across the organization and underpin how its work is carried out.

GOAL SETTING Without goals you lack focus and direction.

OKRs

Step 3: Apply some high-level quantification

Step 3: Staying on Course

Objectives are memorable qualitative descriptions of what you want to achieve. Objectives should be short, inspirational and engaging. An Objective should motivate and challenge the team.

Step 1: Describe what your company does

Step 2: Describe how your company does what it does.

Step 3: Add why (your company does what it does).

Step 4:Put your new mission statement to work.

Step 4: Add relatable, human, ‘real world’ aspects.

Step 2: Define what unique twist your organisation brings to the above outcome

Step 1: Define what you do as an output.

Step 4: SMART Goals

Step 2: Setting Smaller Goals

Step 5: Achieving Goals

Step1: Setting Lifetime Goals

Key Results are a set of metrics that measure your progress towards the Objective. For each Objective, you should have a set of 2 to 5 Key Results. More than that and no one will remember them.