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The marketing process (The marketing process (Develop marketing objectives…
The marketing process
The marketing process
Develop marketing objectives
Formulate marketing strategy
Conduct situation analysis
Design marketing organization
Define business mission
Implement marketing control
Adopt marketing philosophy
Implement marketing control
Measure performance
Evaluate performance
Set goals
Take corrective action
The strategy hierarchy
Strategic business level
Functional level of SBU
Corporate level
Analysing marketing opportunities
External Analysis
Opportunities
Threats
Internal Analysis
Strengths
Weakness
From analysis to planing