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Mintzberg 5ps :star: (Perspective (an ingrained way of perceiving the…
Mintzberg 5ps :star:
Perspective
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:explode: Apple: Californian, innovation, informal, design perfection. Improving life with technology
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Position
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:explode: Norwegian air: Challenge strong competition in new market. Opportunity, competitors overpriced.
Pattern
consistency in behavior, whether or not intended
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:explode: Norwegian Air Shuttle may originally have intended to only offer a select service, but with demand exceeding supply, been persuaded to increase and expand their transatlantic offering. In this way, the realized strategy was partially intended and partially emerged.
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Interellating
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:explode: Norwegian air - It is likely that their keen pricing and bare-bones approach has evolved from operation within the extremely price sensitive and hard-fought environment referred to as the “intra-European low-cost flight scene”
Omissions
Strategy as practice
What people do, more practical, less abstract than mintzberg
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politics, passion and people
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