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yyy (Innovation in organisation (new idea (definition (new product, new…

- - - - new product
      - new service
      - new approach
      - new process
  - - - satisfying customers needs
      - reducing cost
- - - - marketing communication
- - - - quality systems
      - responsibility
      - quality control
        
        different tools of quality control
  - - - role of HR
- - - - adapt products and services to the local market but developed and distributed on a global level
  - - - different types of supply chain: vertical/horizontal
      - outsourcing
      - reducing labour cost, moving production to the developing countries
    - - convergence- company culture
      - Divergence- step away from global culture
      - crosswergence - linking innovation with adaptaton