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Greenwashing (Typical traits (Vague claims ("Good for the…
Greenwashing
Typical traits
Vague claims
"Good for the environment", "natural", "green"...
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Packaging
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Scene of trees, mountains...
Names
"Earth", "Eco", "Organics", "Bio", "Enviro"...
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"Sustainable image"
Refer to products, services or buisinesses that are made to appear environmentally but in reality are NOT
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