Communicating CSR Activities

Internal communication

Employees and coworkers

Carefully explain why, what and how company performs CSR

External communication

Tell others that you are being reponsible

Communication tools

Corporate website

Information

Special email address

Space for questions

Case study: Lego #

Annual CSR reports in printed and electronic version
(Case study: Ikea)

Notification by electronic or conventional mail

Free telephone lines

Media

PR activities

Paid advertising

Publicize responsibility efforts

Today unavoidable

Social and environmental activities parallel to commercial value chain

Create shared value for company and society

Right message to right audience

Partner with activists and regulator

Show employees how to find purpose in work

Describe financial and strategic benefits to shareholders in annual report

Have courage to take public stand on issues that matter you business

Case Study: BBC News