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Shaping Business Opportunities (Marketing (Branding (Brand equity, Brand…
Shaping Business Opportunities
Marketing
Big Ideas in Organisations
Marketing
Micro environment
Competitive advantage
Strategic objectives
Competitive positions
Macro environment
Marketing Research
Data types
Process
Ethics
Competition and Choice
Marketing Mix
Distribution Channels
Channel Members
Traditional vs Vertical
Collaborative
Choice
Multiple channels
Promotions
Mix
Model of communication
Engagement
Communication process
Pricing
Competitor based
Cost based
Customer based
Pricing decisions
Product mix
Pricing in business
Product
Services
Characteristics
Processes
People
Physical Evidence
Product types
Product benefit
New product development
Global marketing
International vs domestic
Market size and growth
Modes of entry
Branding
Brand equity
Brand identity
Brand reputtion
Global branding
Local branding
Ethical branding
Innovation!
Internal marketing
Promote
Employee types
Two-way communication
Globalisation
Geography
Location
Coordinated market
Regional innovation systems
Liberal Market
Global trade environment
Country of origin
International trade
Competition
Absolute comparative advantage
Relative camparative advantage
IFRS
Ethics
Employment
Race to the bottom
CSR
Marketing
Operations
Focused operations
Performance
Strategy
Resources
Market requirement
Address market requirements
Match capabilities to requirements
Devise action plans
Performance objectives
International operations
Outsourcing
Reduce costs
Offshoring
Market differences
Site selection
Shipping
Logisitcs
Vision
Lower labour cost
Total supply chain cost
Convergence vs divergence
Quality
Management
Systems
Quality control
Quality assurance
Cost of quality
Quality issues
Operational risk
Risk
Resilience
Hazard
Impact
Likelihood
Finance
Raising Finance
Equity
Bank facility
Bank overdrafts
Retained earnings
Working capital
Venture capital
Lease finance
Crowd-funding
Debt factoring
Global economic flows
Balance of payments
Global imbalances
Foreign direct investments
Shareholder Value
Strategy
Acquisitions
Rewards
Dividends
Share risks of ownership
Shared Value
Economic value
Societal value
Virtuous cycle
Drive competition and productivity
Human Resources
Politics
Analysis
Stakeholder analysis
Power vs interest matrix
Context
Societal
Organisational
Employee relations
Employee voice
Union voice
Hybrid voice