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Channels (Other (Attribution (GM), Funnel optimisation (GM), Target…
Channels
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Offline
To Scale
Partnerships
Key Responsibilities
- Identify potential partners and build initial relationships (GC)
- Scope and agree partnership models (GC)
- Manage and scale relationships with partners (GC)
- Define partnerships strategy (GM / GC)
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On-Campus Initiatives
Key Responsibilities
- Create calendar of suitable exterior events e.g. career fairs (GC)
- Organise MyTutor-led initiatives e.g. flyering, events (GC)
- Work with universities and tutor community to organise (GC)
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To Establish
Referral Programme
Key Responsibilities
- Scope referral mechanism and build into platform (GM)
- Manage incentive structure and rewards (GM)
- Gamify and scale over time (GM)
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Campus Reps
Key Responibilities
- Identify quality reps from tutor base on key campuses (GM / GC)
- Manage teams (actions, incentives, payment, tracking) (GM / GC)
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Online
To Scale
Facebook Marketing
Key Responsibilities
- Copy drafting (GC -done in advance)
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- Creative generation (GC - done in advance)
- Campaign structure / strategy (GM)
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Google Adwords
Key Responsibilities
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- Keyword mining / Ad group creation (GM / GC)
- Campaign structure / strategy (GM)
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Job Listings
Key Responsibilities
- Identify new websites to list with (GM)
- Update / oversee listings (GC)
- Manage relationships with current partners (GM)
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To Establish
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New Digital Channels (Display, affiliate marketing etc.)
Key Responsibilities
- Design simple experiments to test channel effectiveness (GM)
- Scale channels as appropriate (GM)
- Identify channels with potential scope for ROI (GM)
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