CORRECTIVE ADS IN US ON SMOKING'S HARM

.

WHAT?

Eleven years after a federal court

television and newspaper ads

to correct lies they told

= The “corrective statements”

.

THE PROBLEM?

to market cigarettes to children

The real problem : the statements --> OK

But social media not exist !

better late than never

.

NOW?

About 480,000 Americans

each year from tobacco-related disease

To die

.

lung cancer = the leading cause of cancer death for both American men and women

More lung cancer than breast, colon or prostate cancer

*THE CORRECTIVE STATEMENTS

Ex: fonts and even the phrase “here is the truth”

Companies : against specific words in statements

Diffused in more than 50 newspapers across the country

--> + major broadcasting networks (ABC, CBS and NBC)

.

OBLIGATIONS?

to buy full-page ads in the first section of each Sunday newspaper

a total of 260 television ads / a year

.

WHY?

To promote : $1m per hour in America, or $8.2bn per year

--> + discounts, coupons

< EU : no graphic warnings on packs

Because no obligation from the US Food and Drug Administration