CORRECTIVE ADS IN US ON SMOKING'S HARM
.
WHAT?
Eleven years after a federal court
television and newspaper ads
to correct lies they told
= The “corrective statements”
.
THE PROBLEM?
to market cigarettes to children
The real problem : the statements --> OK
But social media not exist !
better late than never
.
NOW?
About 480,000 Americans
each year from tobacco-related disease
To die
.
lung cancer = the leading cause of cancer death for both American men and women
More lung cancer than breast, colon or prostate cancer
*THE CORRECTIVE STATEMENTS
Ex: fonts and even the phrase “here is the truth”
Companies : against specific words in statements
Diffused in more than 50 newspapers across the country
--> + major broadcasting networks (ABC, CBS and NBC)
.
OBLIGATIONS?
to buy full-page ads in the first section of each Sunday newspaper
a total of 260 television ads / a year
.
WHY?
To promote : $1m per hour in America, or $8.2bn per year
--> + discounts, coupons
< EU : no graphic warnings on packs
Because no obligation from the US Food and Drug Administration