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SWOT Analysis (Strengths (Strategically located to cater to commuting…
SWOT Analysis
Strengths
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First artisanal coffee destination in Khayelitsha – able to set the direction for how coffee companies operate
Passion for quality in both product and service –
high quality coffee, friendly service
Unique, signature coffee blend
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Opportunities
Tight knit community with similar interests allows a focused strategy as customers' tastes are aligned
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Use of Social Impact Bonds – whereby investors pay for better social outcomes – as a means of funding
Centrally and strategically located to draw in potential customers from the train station and shopping mall
Threats
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Lack of coffee culture in the township – meaning widespread adoption of coffee might not be possible
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