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Toy collecting to de-stress (Destress by buying selling and playing with…
Toy collecting to de-stress
Destress by buying selling and playing with collectibles
Toy communities are good support
(online facebook groups)
Buy, sale, trade(BST) pages/groups
Buying, selling and playing
with collectibles help collectors
feel better
Buying = impulse buying and market value
selling = market value, resale value, trading
Playing = reviews, playability
Toy collecting coming to mainstream because
of the increase in superhero movies
Star wars in the 90s
MCU, DCEU 2008-present
Children who collect are given desirable traits
like negotiating. sharing and categorizing
Collectors meet other collectors in toy events
and conventions
Local toy conventions (TOYCON)
People collect toys of characters they know and
relate to.
They collect toys that are nostalgic and
reminiscent of their childhood or a good event in the past
WHAT
WHY
Parents who collect toys with children
are more likely to bond
Some toys are good investment
Being part of a group helps to continue
a hobby
Reliving childhood or good events in a collector's past
helps them relax
Promote local toy conventions
WHO
Age 10 - 60
Families with children
People who need a hobby
People who watch movies and TV shows
are more likely to collect toys
HOW
Infographic
Statistics of positive side of collecting
% of characters or merchandise collectors buy
Logo
Retail or online toy shop
Visual key
Brochure
Highlight the positive effects of toy collecting
to different types of collectors
Packaging
monthly subscription box
reusable bags
Membership cards
WHAT
Destress by buying, selling and playing with toys
Buying
Selling
Playing
Being part of a community
Online
Real life