Please enable JavaScript.
Coggle requires JavaScript to display documents.
BIG DATA (Value for business (Unstructured data can be analysed to uncover…
BIG DATA
Value for business
Unstructured data can be analysed to uncover trends e.g. customer feelings on brand,service or product.
-
-
-
-
Determine customer situation - when student graduates, they have more money for further insurance, advertise more expensive products.
-
-
-
-
-
-
Assess user behaviour to improve media content e.g. videos etc. and customer experience. KPI,s to measure user experience.
Tailor marketing campaigns
to individual customers using location-based and social networking technologies
Improves customer segmentation process; hobbies, age, regular purchases.
-
-
-