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AFRICA TOURISM SOLUTIONSrIDmsx95_400x400 (TEAM BETA (GOALS: Create…

- - - - Refine packages - include date range, price, spots available. Include video and photos of activities for each package option.
        
        ComingToAfrica:- Post your best photo-shopped picture of an African scene with you in it. Wildest, craziest picture with the most likes wins a free trip to Africa. Once in Africa, participate in a scavenger hunt/Munzee (similar to Pokemon Go) involving local Senegal hot spots. Have a scannable item (QR code) at each location that shows a brief history of why the location is important.
        
        Use VR as a marketing tool to highlight unique UX that sticks with potential customers. Ideally an immersive jungle or beach experience in Senegal
- - - - Flashdance
      - pop-up experience
      - Flash/ Hunting experience
      - Survival activity
      - urban marketing (similar to wynwood walls) possible connection with QR codes to VR/AR
      - Akon + other celebreties: challenge stereotypes / ride a lion etc.
      - use the upcoming Worldcup to promote in connection with the national team (discounts depending on scored goals)
      - Promote experience with the different sports teams. (There are quite a few tennis tournaments in the area). Provide short trips to different locations in Senegal, posting the experiences through the main tennis association websites, charity events (scrimmages) and tournaments.
    - - gamification (digital scavenger hunt)
      - "meet" locals,
      - Newsletter/Email campaign
      - Influencers + Social media
      - testimonials / video experiences
    - - VR/AR - Virtual tours
      - Gamification
      - Website speed / navigation
      - Instagram/FB Ads or features
      - Giveaway/ Discount offers
      - Chatbots - Contact accessibility (ease)
      - Security
      - Testimonials post positive experience on site pop up
      - Filters
      - several paths for specific personas
    - - Customer survey, what are their dreams, wants and needs ??
- - - - Create unique experiences that only Senegal can offer to its visitors for example: spending the night with lions, spending the night at the desert or even going bar hopping with locals
        
        Have a network of trained tour guides who speak multiple languages and are very knowledgeable about Senegal culture, infrastructure, arts, food, nature, etc
        
        By providing unique experiences, visitors will feel attracted on visiting Senegal. Having a video of all the unique experiences can make people feel more interested in feeling part of it
      - What kind of people would be interested in this kind of travel and how to best market to them?
        Consider advertising to Western European travelers (who already seem more interested in this kind of travel experience)
        
        Birdwatcher group travel to see important bird watching places
        
        Nature-loving people who are not afraid of an adventure
        Adventure tourists, hikers
        
        People looking for a relaxing place that is out of the ordinary (emphasize private beaches, waterfalls, etc)- the resort/spa factor
        
        Scuba diving, fishing
        
        Cultural tourism- show different cultures, religions, traditions that can be found in various regions of the country
        
        Ecotourism
        
        Form Strategic Alliances with specialized tourism companies.
    - - Create a short, emotionally charged video about Senegal and all it has to offer - dive into the "why" behind reasons people should visit (Simon Sinek)
        
        Based on the activities, we should retarget to nature and history "buffs" - do market research to identify how other companies target similar audiences including word choice and visual cues.
        
        Create content for the website so that people can learn about the attractions, or exciting current events in the country.
        
        I recently saw a popular fitness clothing brand post videos of brand ambassadors in Senegal with their location tagged- consider partnering with popular brands to share content from Senegal to increase awareness.
        
        Offer descriptions/video of each attraction in addition to the photo on the website.
        
        Talk to local companies in Senegal and find out what they want, or need for their business to succeed. Through this process, you may find a way to help each other (building partnerships with local business).
      - Improve website layout so that it is faster and easier to navigate;
        Improve Google optimization so that the website comes up higher in Google searches;
        Improve mobile website optimization;
        Consider creating separate pages for each location within Senegal with photos and videos of each place and info;
        
        Its website should be attractive and dynamic so people can be interested when they visit it
- - - - Essential factors need to be considered to create high demand for ATS product compete in the global market **
        • Brand awareness - Need for advertisement through the Tv, radio, internet, Social Media to display the variety of natural exotic tourist locations (to get people to know the existence of ATS company by using any available means to reach out the message to target customers.
        • Modify the domain – create the search engine by providing all information’s for customers because to customers offering full and related information to website visitors increases chances of attracting more and more tourists to various dream attractions in Senegal.
        • Create Flairs, Pamphlets banners, billboards, Seminars putting some attractive pictures that can tantalise mind of the customers and put all the necessary things beyond customers expectations, ATS need to include contact and website.
        • Create Brochures–include History of Senegal Tour Statistics, Attractions, like historical places, statues, mosques, churches, and other locations, for attracting the client to satisfying their tour expectations. Identification of it cost to visit in Senegal
        • Need to indicate international flight locations, destinations, and fare charges so it can help potential tourists to plan their tour schedule by using all necessary available information accordingly.
        Provisions of Vital information’s makes tourist to have interest, focused and made plans easier.
        • Alliance with Top Hotels /Partnership agreement with various hotels to enhance tourism in Senegal.
        • Create a 24/7 customer line care: to attend to international and local customers at any time.