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B207 - Shaping Business Opportunities (Innovation (Definition (New Idea,…
B207 - Shaping Business Opportunities
Innovation
Leads to
Success
Differentiation
Need for novelty
Technologically developed
Encourages Creativity
Adaptive
Competitive advantage
Three time frames to success
Short term
Long term
Definition
New Idea
New device
New method
The act or process of introducing the above
Globalisation/Glocalisation
Long Term Success
Planning
Branding and Marketing