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New-Product Development and Product Life-Cycle Strategies (The New…
New-Product Development and
Product Life-Cycle Strategies
The New-Product Development Process
1.1. Idea Generation
1.2. Idea Screening
1.3. Concept Development
1.4 Marketing Strategy Develpment
1.5. Business Analysis
1.6. Product Development
1.7. Test Marketing
1.8. Commercialization
Managing New-Product Development
2.1. Customer-Centered New-Product Development
2.2. Team-Based New-Product Development
2.3. Systematic New Product Development
2.4. New-Product Development in Turbulent Times
Product Life-Cycle Strategies
3.1. Introduction Stage
3.2. Growth Stage
3.3. Maturity Stage
3.4.Decline Stage
Additional Product and Service Considerations
4.1. Product Decisions and Social Responsibility
4.2. International Product and Services Marketing