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marketing mix L8.2 (another 4 Ps (people, packaging打包, progtamming,…

- - - - product
        
        tangible
        
        intangible
      - price
        
        product positioning and price
        
        profit-oriented
        
        sales-oriented
        
        competition-oriented
        
        cost-oriented
        
        strategy
        
        premium pricing保费定价
        
        Veblen effect (price increases=demand increase)
        
        value-for-money pricing物有所值
        
        undercut pricing减价定价
      - place
      - promotion
        
        attract prospective tourists
        
        maintain the image of a business or destination
        
        provide or correct information
        
        build loyalty and support