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B207: Module Mind Map (Block 3: Building long term success (Measuring…
B207: Module Mind Map
Block 3: Building long term success
Marketing
Relationships
Partners working in unison
Benefits
Customer loyalty
Trust
Cost effective
Politics
Perspective
Societal
Organisation
Analysis
Stakeholders
Interest
High
Key players
Low
Keep informed
Power
High
Keep satisfed
Low
Minimal effort
Managing political context
Strategic thinking
Political astuteness
Managing relationships with stakeholders
Importance of quality
Quality control
Sustainability
Cost
Internal/external costs for defects
Prevention
Appraisal
Quality assurance
Meet expectations for customers
Crisis management
Steps/procedure
Assess
Acknowledge
Response
Causes
Internal
Sabotage
External
Scandal
Improving performance
Importance-performance matrix
Customer wants/needs
Compare performance against competitors
Match performance against characteristics
Performance scale
Performance importance
Measuring success
Customer satisfaction
Sales
Profit
Gross margin
Market share
New products
Operational risk and resilience
Hazards
Human error
Organisational
Supply
Customer
Impact
Impact matrix
Safety
Financial
Organisational
Public relations
Environmental
Controlled?
Block 2: Competing in a global context
Financial
Financial reporting
IFRS standards
Clear and concise
Tax laws
Differing tax laws
Differing regulations
Foreign exchange
Instability when trading between countries
Can affect consumer confidence
Can affect profits
Global trade environment
Micro environment
Competitive advantage
Market access
Size and growth rate
Competition
Profit potential
Costs to the business
Skills
Resources
Macro environment
Trading systems
socio-cultural
Technological
Political/legal
Economic
Ethical
Marketing
Branding
Identifiable
Reputable
Appeal to consumers
Growth potential
Possibility of future investment
STEEPLE
SWOT analysis
Globalisation
Geographical segregation
Ethical values
Standards of consumer protection
Business structure
Made to order
Inverted
Standard
Sustainability
Innovation
Adaption
Infrastructure
Market
Transformation
Block 1: Big ideas in organisations
Marketing
Concept
Environment
Micro
Customers
Intermediaries
Suppliers
Competitors
Publics
Macro
STEEPLE
Marketing research
Data collection
Organisational
Marketing intelligence
Marketing research
Ethics
Offering
Markets
Segmentation
Demographic
Geographic
Psychographic
Behaviourable
Targeting
Undifferentiated
Differentiated
Concentrated
Customised
Positioning
Marketing Mix
Place
Promotion
Pricing
Product
Operations
Operations strategy
Areas
Capacity/Facilities
Supply Chain
Technology
Workforce
Performance objectives
Quality
Speed
Flexibility
Sustainability
Dependability
Cost
Operations management
Managing input resources
Managing processes
Managing outputs
Hayes and Wheelwright four stage model
Internally/Externally
Neutral/Supportive
Financing
Retained earnings/working capital management
Debt factoring
Bank overdrafts and bank facility finances
Lease finance
Equity