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From customer perspective, proposition need to ... (Show Recognition (This…
From customer perspective, proposition need to ...
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Create Value
Reciprocity
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donate your discount to charity, feel good about yourself
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end of FY, spend money to do this...
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Not mutually exclusive,
strenght of interaction based on how many of these are ticked.
if there is no particular proposition, then it doesn't tick any of these...
Response/ Portraits/ Behavioural Portraits/ Behavioural Response Portraits / Data / Data paints a thousand pictures / pixels / response portrait / 'behavioural/response profile' / 'behavioral response profile' /