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Digital Advanced Framework (Strategy (Overall Digital Strategy (Vision,…
Digital Advanced Framework
Strategy
Overall Digital Strategy
Vision
Overall Objective
Target Audience
Customer Experience
Engage
Content Marketing Strategy
OKRs
Objectives
Key Results
Actions
Content Marketing Funnel
Awareness and Interest
Content About Product
Educational Content
How tos
Tips and Tricks
Solving Problems
Desire
Case Studies
Product Demonstrations
Testimonials
Inspirational Posts about Benefits
Action
Sale Posts
Call to Actions
Seminars
Retention
Follow Ups
Special Offers
Exclusive Content
Customer Supports
Media Buying
Paid Marketing Strategy (OBMME Framework)
Objective
Match with Overall & Content
Best Content
Based on Organic Result
Minimum Price
Bidding
Maximam Result
Best ROI
Expirement
Test Test Test
External Media Buying
Influencer Marketing & Native Ads
Choose the Right One
Be Creative
Align with Objective
Measure
Guerrilla