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FlatHeads (target audience (boats (speed boats, row boats), water (ocean…
FlatHeads
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constraints
limited space, as only in two beach boxes
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will have to carry everything down as there no access for a car to bring all the furniture and everything to the cafe
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keep the tones for the logo light organic tones, to continue the theme of a beach cafe
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blue of the fish , and tones there
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a 3D model of the exterior of the cafe will be created to show the design which will consist of organic colours therefore allowing it to blend into the environment around Shelly beach and giving the cafe a rusty organic look making it modern and simple
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include some rust, to make it look like it has gotten salty from the sea
an open window, for the customers to get to
as the cafe is very new and a one of a kind and not a chain, have the full name 'Flatheads' on the logo so its easy for people to know what it is
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as there are no other beach cafes present on majority of the beaches on the Mornington Penisula this unique family run beach cafe seeks to thrive
collect images or the baths restaurant to gain ideas as that is one of the there beach cafes down in that area
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The produce for the smoothies and the food served source them out from the locals stores around the area and markets that occur annually
the promotional posters should consist of a map as there are three ways you can get to the cafe on shelly beach and can be confusing for new comers unfamiliar with the area
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the three entrances are through the shelly beach carpark access point which does require a long walk along the beach to get to the cafe, the second entrance point is further down with a pathway from the road to the beach and comes out right at the cafe, the third way to get access to the 'FlatHeads' cafe is via boat and come from the water