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How organisations build long-term success (Relationship marketing (Service…
How organisations build long-term success
Time & innovation
Business incubators
mentoring and coaching, training, networking and seed capital financing.
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Start-up accelerators
Technology based / rapid growth / equity stakes
creative destruction
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capitalism
devalue / destroy
employment relations
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‘employee inclusion’ and ‘employee participation'
Bargaining power
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Change management
Manager Vs Leaders
Change resistance
laggards.
late majority
early majority
early adopters
innovators
Relationship marketing
Cost effective
Relationship / transactional selling
Service Dominant Logic
Both parties are important
commitment / trust / communication
'customer equity'
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Internal marketing
employee orientated
empowerment
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Improved Brand Reputation
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Porter & Kramer CSV
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Shared Economy
Local cluster development
Redefining markets / productivity in value chain
Quality
Assurance
management
prevention cost
customer perception of quality
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Leadership & Motivation