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Block 3 - Building Long-term Success (Cycles (Product, Virtuous, Vicious,…
Block 3 - Building Long-term Success
Marketing
Managing Crises
Measuring Success
Relationship Marketing
Brands
Organisation
Loyalty
Long-term relationship
Time
Long-term
Requires
Higher risks
Strong commitment
Investment
Greater reward
New vision
New products
Short-term
Extension of
Existing Products
Existing Ideas
Quick Return
Medium-term
Re-Launch
Recreation of
Products
Services
Innovation
Start-up Accelerators
Focus on
Moving tech-based quickly
Established to early stages
Growth
Venture Funding
Business Incubators
Support in early stages
Networking
Facilities
Mentoring
Coaching
Training
Financing
Value
Increased By
Innovation
#
Estimate of Worth
Operational Risk
Assessing
Managing
Resillience
Developing
Employment Relations
Empowerment Era
Interactions Between
Employee
#
#
Employer
#
Human Resources Management (HRM)
Creating Value
Maximising Shareholder Wealth
Cycles
Product
Virtuous
Vicious
Long Waves of Economics
Business
Quality
Importance Of
Cost Of
Control