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Building long term success (Innovation (value (accounting (historical cost…
Building long term success
Innovation
time
term
long
new product
medium
relaunch
short
existing product
cycles
virtuous
good
viscious
bad
value
chain
idea
1) generation
2) conversion
3) diffusion
creation
CSV
do good
societal issues
do well
make profit
accounting
historical cost
deprival value
fair value
relations
employees
perspective
economic
macro
micro
legal
contracts
laws
regulations
negotiations
tensions
negotiations
types
group problem solving
collaboration
mutual interests
bargaining
working conditions
wages
power
grievance handling
problem solving
injustice
unfairness
between managers
resources
values
policies
stakeholders
analysis
power v interest matrix
change
people
innovators
early adopders
early majority
late majority
laggards
process
8 steps (Kotler 1996)
establish
urgency
create
team
develop
vision
strategy
communicate
vision
empower
employees
generate
wins
short term
consolodate
gains
anchor
in society
Quality
Management
"meeting and/or exceeding customers' expectation (Reeves and Bednar 1994)
responsibilty
whole organisation
improvements
every stage
individual
personal
responsibility
cost
prevention
no errors
appraisal
measuring
internal cost
production defects
external cost
customer
disatisfaction
complaints
control
histogram
improvement
control chart
controlled?
scatter diagram
correlation
pareto chart
checklist
cause and effect diagram
causes?
stratification
what are the problems
Monitor
quality gaps model
zone of tolerance
dimensions of service quality
Relationship marketing
Types
Classic
dyads
triads
networks
special
stakeholders
mega
personal
social
nano
inter organistationql
ladder of loyalty
Partner
advocate
supporter
client
purchaser
prospect
cycle
Phases
awareness
exploration
expansion
commitment
dissolution
indicators
psychological
behavioural
economic
Internal
employees
communication
line management
internal team peer
internal project peer
internal corporate
types
brand champion
brand agnostics
brand cynics
brand saboteurs
customers
unfair
verbal abusers
blamers
rule breakers
rule makers
opportunists
returnaholics
dealing with
fairly but firmly
intervene
managers
identifying
advance
training
staff
explaining
Big Ideas in Organisations
Marketing
Mission, Vision,Values
Environment
3 more items...
Research
1 more item...
Offering
4 more items...
marketing mix
1 more item...
Operations
management
3 more items...
Strategy
1 more item...
Product
2 more items...
Supply chains
2 more items...
Finance
Methods
7 more items...
termination
relationships
crisis
Assess
incident
acknowledge
problem
formulate
response
implement
response
Leadership & Management
Leaders
Person
WHO
Result
WHAT
Position
WHERE
Purpose
WHY
Process
HOW
Managers