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2.1 Navigating Google Analytics LADY GAGA WITH COMPASS (Acqusition…
2.1 Navigating Google Analytics
LADY GAGA WITH COMPASS
Account Selector
Setting, Feedback & Help
including atricles
Search reports
Customization
Create
custome
reports
Real time
Example
R they converting
Where came from
etc...
Audience
Users' Characteristics
age
gender
Geo loc
interests
how engaged
new | returning ?
technology using
Acqusition
What
brought
users
Channels
Social
Organic
cpc
Referral
other
(group of low volume traffic)
Behavior
Engaged
How?
Examples
pages Viewed
Landing Page
Exit page
searches
on site
Interactions
specific Objects
Conversion
Track
GOALS
ACCORDING
BIZ OBJECTIVES
ADMIN
GA SETTINGS
USER
PERMISSIONS
TRACKING
CODE
VIEW
SETTINGS
FILTERS