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Data sources and collection (Gathering data (Collecting primary data…
Data sources and collection
Gathering data
Sources of data
Primary
Gathered directly from the source
Using a survey
Secondary
Already exists
From previous research
Data reliability
Complete
All data must be there
Accurate
Must be correct data
Collecting primary data
Interviews
Advantages
Disadvantages
Questionnaires
Advantages
Gather information
From large audiences
Same questions asked
Data consistency
Disadvantages
Low response rate
Focus group
Advantages
Disadvantages