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Porter's Five Forces (Threat Of New Entrants (Barriers of Entry…

- - - - High cost deters entry
      - High capital requirements may lead to only large businesses being able to compete
    - - Small unit costs for established business makes it hard for new businesses to effectively compete.
    - - Each restriction can act as a barrier to entry
      - E.G. Patents provide the patent holder with protection
    - - Existing Products with strong USP's or brands increase customer loyalty and make it difficult for new comers to gain market share.
    - - A lack of access will make it difficult for the newcomer.
    - - Threat of price wars discourage new entrants