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Week 12: Partisanship (Lavine et al: Ambivalent partisanship helps to…
Week 12: Partisanship
Lavine et al: Ambivalent partisanship helps to moderate the nature and quality of political judgement and behaviour
Ambivalent partisanship occurs when there is a disjoint/mismatch between long term party identification and short term evaluation of party performance
- When party performance impinges on an area of personal importance to a voter (varies from voter to voter
- When a party is plagued by long term difficulty
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Advantages of AP
When identity and evaluation start to become different, voters' confidence in their political decision will decrease --> will start to reconsider their party preferences --> relying on partisan cues is now insufficient --> they will now take more effort to collect more information to re-evaluate their choice
Social identity theory: Part of our identity (self-identity) is formed due to the social groups we identify with (e.g religious, ethnic, political). We view the groups we belong to more positively than groups we do not (positive distinctiveness).
- Affective dimension: Emotions, feelings of attachment, belonging
- Evaluative dimension: positive or negative attitudes toward the group
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