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Health Literacy, Products and Services (Skills for Health Literacy…
Health Literacy, Products and Services
Definitions
Health Literacy: The ability of individuals to understand health information and to use this information to make informed, wise decisions
Critical literacy: individuals need to synthesize health information and technology with discernment and judgement
Social Marketing: marketing principles used to sell products can be used to sell ideas, attitudes and behaviours. using marketing techniques to promote health ideals
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