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Building long-term success (Stake holder analysis (External environment…
Building long-term success
Creating shared value
Strengths
Addressing societal needs through products and services
Extra conveniences to society
Adding social values.
Opportunities for increased revenues by entering into new markets
Increased brand reputation
Further company economic value
Weaknesses
Dis-illusions between corporation and societal goals
Exploiting needs for capital gains
Detracting from shared value
Relationship marketing
Relationships
Mutual trust between two parties
Understanding of needs
Valuable relationships
Benefits
Business/Consumer loyalty
Repeat business
Enhanced revenues
Increased economic value
Employment involvement strategy
Job role management
Expression
Self organisation
Freedom to carry out tasks in own manner
Organisational Involvement
Collaboration of ideas
Flexibility
Teamwork
Worker develpment
Valued employees
Stake holder analysis
Internal environment
Employees
Directors
External environment
Competitors
Government
Consumers
Influence
Higher influence
High value stakeholder
Lower influence
low value stakeholder