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New Media (Approaches to New Media (The idea that new technologies are…
New Media
Games, Technology, Industry, Culture
Feature of games includes valorization of outcomes, variables, rules, player-attached outcome, player effort, and negotiable consequences.
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The decline of the Golden Age of Arcade Games was partially due to a shift towards home-based games, such as NES.
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Approaches to New Media
The idea that new technologies are "self-generating" and are invented in an independent sphere that then create new societies is technological determinism.
Social shaping of technology is the alternative view to technological determinism. It argues that technological innovation is a "social product".
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Media theorists Marshall McLuhan and Raymond Williams present completely opposite views of how media technologies are developed and used.
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Income levels, gender, and socioeconomic status still exist as barriers to full and equal participation in new media.
Areas such as Silicon Valley in California, Bangalore in India, and Multimedia Super Corridor in Malaysia are considered technophiles.
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Actor-network theory proposes that anything that makes a difference is an "actor" and completely rejects technological determinism.
Kranzberg's First Law is that "technology is neither good, nor bad, nor is it neutral."
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