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Block 3 (Stakeholder (Consumers (Brand (Word of Mouth (Reviews, Peer…

- - - - Expectations
        
        Promises
        
        Marketing
        
        External
        
        Internal #
    - - Ladder
        
        Prospect
        
        Peck et al., 1999
        
        Purchaser
        
        Client
        
        Advocate
        
        Partner
      - Repeat
        
        Purchases
    - - Word of Mouth
        
        Reviews
        
        Peer Marketing
      - Recognition
      - Value
  - - - Everyday
      - Beneficial
        
        Processes
        
        Relations
- - - - Histogram
      - Scatter
        
        Diagram
      - Control
        
        Chart
        
        Risk #
        
        Hazard
        
        Impact
        
        Planning
        
        Crises
        
        Resilience #
        
        Likelihood
        
        Preparation
        
        Mitigation
      - Expectation
        
        Levels
        
        High
        
        Low
  - - - Effect
      - Root
    - - Assurance #
- - - - Success
        
        Short Term
        
        Financial
        
        Stability #
        
        Management
        
        KPIs
        
        Medium Term
        
        Long Term
        
        Value
        
        Reduction
        
        Negative
        
        Diffusion
        
        Collective
        
        1 more item...
        
        Enhance
        
        Positive
        
        Transformation
        
        Coversion
        
        Sustainability
        
        Leadership
        
        Transformational
        
        Person
        
        Charisma
        
        Skills
        
        Personality
        
        Purpose
        
        Vision
        
        Mission
        
        Transactional
        
        Process
        
        Result
        
        Position
      - Markets
      - Culture
        
        Internal
        
        Employees
        
        Supported
        
        Empowered
        
        Assets
        
        Freedom
        
        Ideas #
        
        Creativity
        
        Trust
        
        Human Resource
        
        Management
        
        Astuteness
        
        Political
        
        Context
        
        Power Dynamics
        
        Struggle
        
        Conflict
        
        Management
        
        Balance #
        
        Values
        
        Interests
    - - Introduction
      - Growth
      - Maturity
        
        Extension
        
        Creative Destruction
        
        Schumpeter
      - Decline
      - Development #
- - - - Societal
        
        Issues
        
        Solution
        
        Competitive Advantage
        
        Product
        
        Service
        
        Technology #
        
        Profitable
        
        Capitalism
        
        Ideology
        
        Human
        
        1 more item...
        
        Efficiency
        
        1 more item...
        
        Creation
        
        2 more items...
        
        Beyond CSR
        
        Draining
        
        Time
        
        Finances
    - - Actors