Satisfying customer needs
Unique selling point.
first mover advantage.
The point of marketing is to allow a business to meet customer needs by either..
Focusing on the needs of the customers when designing a product.
convincing customers that they need the product.
Spending patterns change for a variety of reasons
Low income families spend on necessity items.
Replace iphone 6 with iphone x
Children will spend money on video games
Wide choice for consumers for products.
Niche and mass markets
Smaller part of a large market which in which there are more specific wants and needs
Selling the same product to markets and customers in the same way.
Developing customer loyalty
Total markets split into smaller groups such as demographic,geographic and socio economic grouping.