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Advertising Standards Ireland (ASAI (Legal,honest and truthful, Fair…
Advertising Standards Ireland
ASAI
Legal,honest and truthful
Fair competition
Responsibility to society and consumer
Exempt for advertising standards e.g trade product and price lists,ADR letter,labels and package leaflets,national programmes like HPV vaccination
HPRA
Advertisements of medicinal products
Inspections of MAH
Investigate complaints
Directive 2001/83/EC amended by 2004//27/EC
SI No 541 of 2007
IPU
Advertisement pharmacies
IPHA-code of conduct
Provides training for reps,self regulatory code,maintains samples of advertising for 3 years
Full advertisements and abbreviated
not to general public if prescription or controlled drug
If to general publicshould not be promoted by a celebrity HCP,suggest no ADR,suggest health can be improved,use the word natural,misleading about recovery or suggest a diagnosis
Sales reps conduct
Medical samples
Sponsorhip meetings etc
Prescription only,non prescription pharmacy and non prescription OTC.Anything with no PA outside of scope.
What is advertising?Journals,radio,internet,television,digital,sales rep visits,samples,gifts,incentives,sponsorsship,detail aids,bursaries,
No advertising prior to MA,compliance with MA and SmPC
Rules of advertising:must not persuade unnecessary use,appropriate use of terminology,not cause fear or distress,must not exploit lack of knowledge of target audience,fair competition,not bring pharma industry into disrepute
No free samples to general public,no samples to HCP's of certain drugs eg. controlled,anti-psychotic