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introduction to tourism marketing L8.1 (understanding and managing the…
introduction to tourism marketing L8.1
understanding and managing the demand and supply
understanding the needs, wants and desires of actual&potential consumers
understanding their purchase behaviour
information about products/services
where they purchase products/services
how they feel after their purchase&consumption of products/services
which products to produce and why
how many products to produce
what price
how to communicate the products on offer
when where and how to make products available to consumer
is services marketing
intangibility
inseparability
variability
perishability
role of marketing
segment the market and identify/select target market
guide the organisation in its design and selection of the "product"
identify and monitor business competitor
develop and implement
suitable pricing strategies
suitable promotional strategies
distribution strategies and processes
human resource strategies to deliver product and processes
co-ordinate research and information to carry out marketing
SWOT analysis
internal environmental
strengths
Weaknesses
external environment
Opportunities
Threats
PESTEL
political
economic
sociocultural
technological issues
environmental
legal