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Media Violence (Processes of influence (More persuasive violence in media…
Media Violence
Processes of influence
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Physiology
Zillman increased arousal caused by exposure to violent media can be misattributed to own anger/ aggression which then translates to behaviour
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What is Media like?
Public debate: violence in the media is frequently unnecessary, gratuitous, senseless and gory - just for the sake of shock value
Is media an influencer of society, or does it merely reflect the nature of society at any given time? - Causation?
Violence over time
Cumberbatch Japan & USA 80% prime-time violent, UK only 56% - 1988
Williams 9 physical, 7 verbal aggressions per TV hour, 69% by main protagonists used as a problem-solving tool - 1982
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In Computer Games the consumer is enacting the violence themselves - compared to passive role in other forms of media consumption
Huston kids age 11yrs have witnessed 100,000 violent acts on TV/film and 8,000 murders - 1992 (likely much higher these days)
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Anderson
TV, film, music and video games all increase aggression and violence in the short-term (immediate action) and the long-term (changing perceptions)
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