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TOPIC 7 Digital Business Strategy (What is strategy?: (How to meet…
TOPIC 7 Digital Business Strategy
Key question
: not whether to deploy internet technology-organisations have no choice if they want to stay competitive. Question: How to deploy?
What is strategy?:
How to meet objectives
allocation of resources
selects preferred strategic options to compete in market
provides long term plan for development of the organisation
Different forms of organisations strategy (use diagram slide 6)
Corporate Strategy
Business unit strategies
Regional Strategies
functional strategies
Sell-side vs Buy side strategy
Sell Side
is a channel strategy
objectives for online contribution percentage should drive strategy
eccomerce strategy should define:
]Hit channel leads and sales targets
communicate benefits of using this channel
prioritise products available through channel
prioritise audiences targeted through channel
select partners for this channel
channel strategy thrives on differentials BUT needs to manage channel integration
Buy Side
is about maximixing operational efficiencies while improving customer service quality
operational efficiency KPS should drive strategy
BUy side strategy defines how:
to automate internal processes
link internal resource management systems with eternal purchasing systems
should prioritise suppliers/partners collaborating using this channel
prioritise applications for SCM - create a road map
involves selection of appropriate strategic partners
Relationship between digital business strategy and other strategies
(use diagram on slide 9)
Corporate strategy
eBUsiness Strategy
SCM strategy
Marketing / CRM STrategy
Information Systems Strategy
Generic Strategy Process Model
(use diagram on slide 12)
1, Strategic analysis
External environment
Internal resourcs
Strategic Objectives
Vision
Mission
objectives
Strategic definition
Option generation
Option evaluation
Option selection
Strategic Implemention
PLanning
Execution
Control
Dynamic digital business strategy mode
l (Use slide 13 for diagram)
Knowledge building and capability evaluation
digital business design (business goals)
digital blueprint (planning applications)
applications development and deployment
Competitive threats acting on digital business
(use slide 19 for diagram)
Buy side threats
supplier threats, intermediary threats
Sell side threats
intermediary threats and customer threats
organisation
new digital products, new entrants, new business models
events
key objectives
priorities
feedback
key insights
COMPETITIVE THREATS