Building Long-term Success (236)
Consistent quality
Customer's perspective: identify their needs
Relationship marketing
Maximise their value through trust and loyalty to brand
Imperative to measure and control quality
continuous improvement of organisations performance
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assess risks
crisis management
contingency planning for resilience
Organisational culture that promotes regular and sustainable innovation
Adapt to market conditions
combine different innovation timescales
internal marketing (the role and impact of staff)
No company is self-contained: the success of every organisation is affected by the community, infrastructure and cluster its operations are situated
Adopt a shared value approach: align financial success whilst also tackling societal issues, to create new opportunities which unlock new and sustainable growth and innovation.
The decline of unions
employee voice is a characteristic of an innovative, high performing organisation
employee involvement in decision making, job design, organisational innovation
Political astuteness skills to successfully manage formal and informal relationships
enhance ability to shape business opportunities
Leaders role to identify and pursue opportunities (holds the vision and personal competences to empower movement for change)
Management – developing the processes to best pursue vision - reliability and efficiently
How shareholders measure value
Internal performance measures
short-term profits
Political context - institutions, value/interests and power
Stakeholder analysis tool: analyse relevant stakeholders gauge their influence on operations in terms of power
Performance importance matrix to analyse competitor’s operations and customers expectations in relation to operations performance