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Cyber & Digital Marketing Strategy (Written content (eBooks (Write an…
Cyber & Digital Marketing Strategy
Social
See what competitors are doing on social
Join and participate in discussion groups
Twitter giveaways (product or promotional items)
Ask a questions - best or first answer wins - then ask for a retweet when they receive their prize
Zero in on social influencers
Draw up a list on influencers
Company specific hashtags
Host Twitter chats
Hour-long sessions on Twitter that are centered around one topic
LinkedIn Pulse
Convert statistics into Twitter posts
Ensure we have vanity URL's
Update your Skype status with branding and links to the website
Boost Facebook posts
Schedule multiple page posts
Join plenty of Facebook groups
Share page posts in Facebook Groups
Contribute to groups
Comment on people's posts
Answer questions
Like comments
Create our own Facebook Group
Encourage actual discussion and engagement
Ensure all social profiles are up-to-date
Add links to useful content (highlight benefits) in the status/bio
Join LinkedIn groups
Look into Google+ communities
Instagram may be useful for posting infographics and videos
Other
Sponsorship opportunities
Podcasts
Customer referral program
Offer a reward (e.g. free month of service, discount etc.) for referring new customers
Host an event or class
Car magnets for company cars
Full-body branded paint job
Free consultation
Advertise in niche print media
Write for a trade magazine
Join business networking groups
Look at Internet Business Mastery
Mine the possibilities of partnering with other companies e.g. Oxygen
Speaking at events
Create consistency in slides
Create a nicely designed template for slides
Use slides as an opportunity for promotion
Social handles
Web address
New releases
Build an app
Get endorsements
Enter business awards competitions
Newspaper ads
Create a well designed email signature
Wearable advertising?
Clothing etc
Create branding guidelines
Consistent branding
Have a section on the website where you can book a speaker?
Written content
Statistics
Data
Highlight the most interesting parts
Graphs and charts
Thoughts and predicitions
Future predictions
Q&A's
Answer common questions
Problem/solution
Questions you should be asking
Interview an expert
Quotes from a group of experts
Advice
Summarize a debate
Speech notes from a presentation
Product review
Slide-shares
eBooks
Write an actual book and self-publish
How-to-use (manual)
De-mystify
Things you need to know about
Must-have tools
What I wish I knew before...
The hidden truth about...
Techniques for...
Advanced Guides
Glossary
Definitions
Key terms
Share content
On LinkedIn
Join groups
Enter into dialogue with other connectors
With newsletter subscribers
Add social share buttons to all articles
Make it stick to the side as the user scrolls
Include share figures
Allow comments on articles?
Would require moderating
Comment on other blogs
Search for articles published in the last 24 hours
Subscribe to popular niche bligs
Add links to other articles and additional content
Add related links section (put it to the side or at the top, not at the bottom)
Add a button to encourage page bookmarking
If creating a guide, release it chapter by chapter?
Add a 'click to tweet' section by finding tweetable quotes - making the article easily shareable
Guest posts (vice versa)
Not just digital forensic focused - post on -
Tutorial sites
Finance/business blogs websites
Reach out to those who share similar content
If you quote an influencer
Infographics
Pinterest?
Data visualization
Participate in forums
Quora
LinkedIn
Yahoo Answers
American Express Open Forum
Stack Exchange
Reddit
Join subreddits
Create a new subreddit
Vote on posts
Join discussions
Post either at peak times when the subreddit is most active or late at night to avoid competition
Host a Reddit AMA (Ask Me Anything)
Connect the subject with a recent article
Have an influencer involved
Niche forums
Google and Yahoo Group discussions
Tips on particular aspects of the industry
Did you know?
Snippets
Watch out (potential pitfalls and how to avoid them)
Real life examples in which the product was used
Republish popular content
Share a 'best-of' list
Overhaul or upgrade
Link out to authoritative content
Guides
How-tos
The Complete Beginners Guide
The Definitive Guide
Step-by-Step
Getting started
Give it a year then updating it can become an annual task
101
Curate content from reputable sources
Re-cap a conference
Highlights
Report the event
What we learnt
Templates
Worksheets
Cheat-sheets
Checklists
Formula
Learn more about us
Trends
Feature profiles
What makes our services different
Useful links that might help the reader (as long as not competition)
Resources
Filter articles by industry
Interactive content
Take this 'quiz' (fill out this form) to identify if you are at rick from an insider threat
Surveys
Polls
Conduct a study/research
The insider story
What you need to know from the experts
Myth vs. fact
Checklist of what to do when you've suffered a cyber attack
Celebrate milestones
Website
Videos
Share on YouTube
Advertise on YouTube?
Do a series
Film Vines (6-second video clips)
Create a promo video and make it a feature on the site
Record a product demo
Live video
Sneak peaks
Instructional videos
Behind the scenes
Whiteboard animation videos
Time-lapse videos
Explainer videos
Screen-casts
Webinars
Paid advertising
Look at Stumbled Upon
Social (Facebook Ads Manager, Instagram Ads, Twitter, LinkedIn)
Search (Google Adwords, Bing etc.)
Microsoft Ad Center
Call-only ads
Email marketing
Offer bonus content for subscribing (e.g. download a ebook)
Ensure Google My Business is up-to-date
Ensure Bing Places for Business is up-to-date
Online courses
Build free tools
For example, saw a cost of a breach calculator
Develop it into a Chrome Extension
Add case studies
Add testimonials
Send out customer satisfaction surveys
Video testimonials
Add a digital version of the brochure to website - ask for email upon download?
Add email opt-in
Invest in professional photography
Add translating
Make contacting easier
Develop the glossary
Develop FAQ
Add exit intent pop-ups (triggers as the person is about to leave)
Add a headlines section above the fold on the homepage
Promote launches, new articles, events we're attending etc.
In association with...
Our Accreditations
Make sure phone number is a hyperlink
Add a Twitter feed
Implement Scheme metadata
Improve on-page SEO
Create landing pages specific to offers
Redeeming discount codes
Downloading guides
Free tools
E-commerce
Good if...
You sell a wide range of products
You already have a non-ecommerce website that gets a lot of traffic.
Selling internationally
Bad if...
You aren't equipped to deal with a large volume of orders.
Your products are too complicated for e-commerce
If specializing in bespoke services
Gives us the opportunity to find out what the customer wants
It's harder to establish trust with e-commerce as this is something most people don't know much about
Lose out on the opportunity for quality customers service
Alternatives
Form contact
Or request a consultation
Calculator to provide an estimated cost
Request a quote
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Pick different elements and create their own bespoke package
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