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TV Ad (Captions and logos (PROTECT//ID logo, Time of Day, Showing how…
TV Ad
Captions and logos
PROTECT//ID logo
Time of Day
Showing how fraudsters get the details
Information at the end of who to talk to if affected
Camera
Shots
Establishing
Close-up of computer
Medium shot
Extreme Close-up
Movement
Zoom out to show the fraudster
Pans to the victim ti show how it will affect them
Angles
Straight angle focusing on the fraudster
Low
High
Sound
Voice-over
Low instrumental music in the background
Length
0.5 seconds
12 shots
Ideas
1
A man is filling in his details on a website
Another person see the man filling in his details and decides to note everything down on their phone