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DRIVE GROWTH TILL 2025 (Store Growth (Optimizations (Consolidations, Reloc…
DRIVE GROWTH TILL 2025
Store Growth
New Stores in New Markets performing +74% vs B
New stores avoiding cannibalization
Brands
Optimizations
Consolidations
Reloc
RIght SIzing
CLosures
Renegs
Pipeline
New Stores where we can get better terms
Online Growth
+20% YoY till 2023
6 Areas
BD and custoemr experience (30% share of growth)
Personalization (communic, promo, in store)
Product info
Cbeck-out
Marketing (15%)
SEM
Affiliates
Social Shopping (devices ,instagram)
App and Club (8%)
New app and dynamic development
Club
Assortment & Availability (30%)
More product categories (ext costmetics, sport/health)
QUantity and new value
Order orvchestration
Optimiuzed planning market set up
Site performance (10%)
speed
Stability
Customer and Expansion (8%)
Omni commercial plan
Expand into new markets and market places
Stock & Reductions
FCT = Red Cost +15 vs LY / 9% os fales
Target
+8% / 8.5% of sales
Stock gross to Sales net FCT 45% (35% 2015)
Commercial equation
Business IDea
Plan invest in mark-up