SOCIAL PSYCH
social psychology: to understand and explain how the thoughts, feelings and behaviors of individuals are influenced by the presence of other human beings
lens: focus on the individual in context
applied: "real world problems"
empirical: study in lab or more naturalistic, often manipulate
a few things, unrelated-ish
social thinking: thinking about others, esp. when they engage in doing unexpected things
fundamental attribution error: attributing other's actions to dispositional factors and our actions to situational factors
attitude: belief and feeling that predisposes a person in a particular way to objects, people and events
persuasion efforts
peripheral: no systematic thinking, uses cues for quick results from powerful imagery
central: evidence + arguments, more durable, likely to change behavior
influence of actions on our attitudes
foot in the door: tendency for peope to agree to a small request leading up to a larger one
cognitive dissonance: people feel discomfort when their actions conflict with their actions and beliefs; reduce it by bring their attitudes in line with actions
attitudes on actions
attitude: stand for what they believe in
can also believe in what they stand for
beliefs: cooperative actions, mutual liking
prosocial behavior
bystander effect: tendency for any bystander to be less likely to give aid if others are present
diffusion of responsibility: observers assume someone else is going to intervene, feels less responsible
evaluation apprehension