C1: ROLE OF INFORMATION SYSTEM IN BUSINESS TODAY (6 Strategic Business…
C1: ROLE OF INFORMATION SYSTEM IN BUSINESS TODAY
And The Right Business Model
3. Sociotechnical System
2. Behavorial Approach
1. Technical Approach
3. Information Technology
6 Strategic Business Objectives
5. Competitive advantage
3. Customer and supplier intimacy
4. Improved decision making
2. New product, services, business models
1. Operational excellence
The Emerging Digital Firm
Respond to environment rapidly, flexible to survive
Time and space shifting ~ 24/7, continuously and global workshops
Key corporate assets are managed through digital means
any information required to support key business decision is available anywhere, anytime.
Core business processes are accomplished through digital networks, linking multiple organizations
Definition: A firm which nearly all organization's
significant business relationship
with supplier, customer, employees are digitally enabled and mediated.
Presented as challenges and opportunities
to develop high level skills though on the job experience and education
to avoid markets for goods, services that can be produced offshore much less expensively.
adapt to new global environment
Increase of foreign trade, outsourcing
Reduce operation, transaction cost
Growth in cloud computing
the flexible collection over the internet
perform task which was traditionally performed by corporate computers
Major business applications are delivered online
eg. Software as a Service)
Business look for insight from huge volume of data that require new data management tool to capture, store, analyse.
Sources: web traffic, email, social media content, machines
Emerging mobile digital platform
hundreds of application to support collaboration, location based service, communication with colleagues.
tablets, iPad challenge conventional computer as platform for consumer, corporate computing