C1: ROLE OF INFORMATION SYSTEM IN BUSINESS TODAY (6 Strategic Business…
C1: ROLE OF INFORMATION SYSTEM IN BUSINESS TODAY
Emerging mobile digital platform
hundreds of application to support collaboration, location based service, communication with colleagues.
tablets, iPad challenge conventional computer as platform for consumer, corporate computing
Business look for insight from huge volume of data that require new data management tool to capture, store, analyse.
Sources: web traffic, email, social media content, machines
Growth in cloud computing
the flexible collection over the internet
perform task which was traditionally performed by corporate computers
Major business applications are delivered online
eg. Software as a Service)
Reduce operation, transaction cost
Increase of foreign trade, outsourcing
Presented as challenges and opportunities
to develop high level skills though on the job experience and education
to avoid markets for goods, services that can be produced offshore much less expensively.
adapt to new global environment
The Emerging Digital Firm
Definition: A firm which nearly all organization's
significant business relationship
with supplier, customer, employees are digitally enabled and mediated.
Core business processes are accomplished through digital networks, linking multiple organizations
Key corporate assets are managed through digital means
any information required to support key business decision is available anywhere, anytime.
Respond to environment rapidly, flexible to survive
Time and space shifting ~ 24/7, continuously and global workshops
6 Strategic Business Objectives
1. Operational excellence
2. New product, services, business models
4. Improved decision making
3. Customer and supplier intimacy
5. Competitive advantage
3. Information Technology
And The Right Business Model
1. Technical Approach
2. Behavorial Approach
3. Sociotechnical System