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Authenticity (Brand authenticity (Brand trust (previous + Delgado…
Authenticity
Brand authenticity
Brand trust (previous + Delgado-Ballester, 2004)
Brand reliability
- The brand always delivers it promise
Brand intentions (Napoli et al., 2014)
Brand credibility (+Kirmani, 1997)
Purchase intention (Putrevu & Lord, 1994)
Status & sinceriry (Beverland, 2005)
Psychological (Berger 1973; Berman 1970; Golomb 1995; Maslow 1968, 1971; May 1953; Taylor 1989, 1991; Tillich 1952; Trilling 1972)
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Existential authenticity (Wang, 1999)
human attribute, signifying being one’s true self or being true to one’s essential nature
essence of human individuality (Steiner & Reisinger, 2005)
Heritage/ Destiny distinction (Heidegger, 1996)
Mineness (recognizing that one has 'own mind' + own will, example: be uninterested in opinion of others')
Resoluteness. Courage and tenancy to claim owns own possibilities. For example: Desire to get off the beaten track
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Inauthenticity
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Distantiality (refers to the efforts people make to artificially distinguish themselves from others with whom they identify, usually by emphasizing their status)
Averageness (refers to the lack of distinctiveness and specialness among one’s shared possibilities)
Leveled down possibilities (are the result of averageness which restricts one’s choices to the safe, tame things that others might do)
Publicness is a person’s sense that the world is as others experience it, that the public view is right.
Disburdening (is the abdication of one’s responsibility to interpret the world from one’s own perspective, deferring instead to the popular shared view)
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Philosophy (Hegel 1977; Heidegger 1996; Kant 1929; Kierkegaard 1985; Nehemas 1999; Rousseau 1979; Sartre 1992)
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Constructivist (Wang, 1999)
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Tourism (Brown 1996; Bruner 1994; Crang 1996; Daniel 1996; Hughes 1995; McIntosh and
Prentice 1999; Taylor 2001; Wang 1997,1999).